WINOL has slowly but surely begun to move up the Alexa ranking after a dormant summer of complete inactivity. We moved from something like 12,000,000 up to the current 1,414,368 in a few weeks of resuming the activity on the site via updating the site and promotion.
Although it is to be expected that our Alexa ranking would increase now we have resumed production again, it is nonetheless encouraging, and somewhat of a morale-booster, to see that the site is gaining more traffic. In addition, some very important factors to take into consideration include the fact our bounce rate % has fallen by 18%, meaning that people are actively seeking us out to view content, or that those who have accidentally reached the WINOL site have not immediately clicked off. Equally impressive is the fact that in one month, the amount of time people stay on the site has risen by 124%, which is nothing short of exceptional.
Furthermore, the percentage of people who have visited WINOL by using a search engine has decreased by 61%. This can be interpreted in two ways: either people are responding to the advertising and are logging on by going straight to the website, or, alternately, that it is simply people who know the WINOL address well (e.g. journalism students) who are visiting the site as they have no need to use a search engine - I choose to acknowledge the former interpretation.
When analysing the data from Joomla with regards to traffic and hits etc, it is clear that competitions are a huge factor when determining the amount of traffic, which Winchester news Online receives. At present, the Win With Winol competition is the second most viewed feature of the site.
Such competitions are integral for both bringing and maintaining traffic numbers. The screenshot below reveals the hits on WINOL from last year, and it is clear that the majority of traffic brought to the site was from competition appeal; both the first and second most viewed features were competitions. SO it is essential to continue to promote WINOL through competitions as well as other forms of advertising.
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